Golden retriever lying down in the Loovi coat with the red light glowing
Real session
Owner lifting the edge of the Loovi coat to show the red light
Close up of the Loovi coat's red light panel on a golden retriever
Back view of the Loovi coat on a golden retriever
Fitting the Loovi coat over a golden retriever's back
Golden retriever resting on the floor wearing the Loovi coat
Owner sitting on the floor with their dog during a Loovi session
Happy golden retriever on the couch
Red light coat for dogs

The Loovi Coat

A soft, cordless red light coat for calm comfort sessions at home. Buckles on over the back, and a simple control pod switches it on.

$169.99
  • Sits over the back and down both sides
  • Cordless and rechargeable, so they can lie wherever they like
  • Two sizes, with adjustable straps
Size: SmallHelp me choose
How many dogs?

1 coat2 = 20% off3rd coat free
✓Free tracked shipping
✓30 days, keep the coat
✓12-month warranty
Shipping and returns

Free tracked shipping Australia-wide. Delivery usually takes 7 to 15 days.

Use it for a month. If it's not right for your dog, email us between day 14 and day 30 with your order number and a photo or short video, and we refund you in full. You keep the coat.

Free tracked shippingAnywhere in Australia

30 days, keep the coatNot right? Ask for a refund from day 14 to 30. Nothing to post back.

12-month warrantyAgainst manufacturing faults

CordlessCharge it, then use it anywhere at home

Golden retriever relaxing on the couch wearing the Loovi coat, red light on
How it works

Three steps. No cords.

  1. 1

    Buckle it onOver the back, two straps each side. Snug, not tight.

  2. 2

    Press startSwitch it on at the small control pod on the back.

  3. 3

    Settle inStay close and let them lie wherever they like.

Better together

The coat and the wrap.

The coat covers the back and both sides. The wrap goes on the one leg that bothers them. Different jobs, same quiet routine.

Loovi coat

The Loovi CoatBack and both sides. Small or Large.

loovi joint wrap

The Joint WrapOne leg at a time.

Coat size

$279.98Both, with free tracked shipping

There's no bundle discount on the pair, so this is simply the price of the two together.

Fit finder

Which size does your dog need?

Start with your dog's breed for a rough guide. Breed is only a starting point, and two dogs of the same breed can be a size apart. If you're unsure, email us their chest girth and back length and we'll confirm before you order.

The straps are adjustable for a reason: each size fits a range of shapes rather than one exact dog. Do them up snug, not tight, with two fingers between the strap and your dog.

Side by side

Supplements and a Loovi coat, compared.

If you've already tried a joint supplement, here's the practical difference. They aren't either-or.

FeatureLoovi coatDaily supplements
How it's usedWorn over the backTaken by mouth
Nothing to swallowYes, handy for fussy dogsNo
One-off purchaseYesUsually a repeat order
Used alongside vet careYesYes
Owner sitting on the floor with their dog during a Loovi session
Our promise

We're new. So here's our promise.

Use it for a month. If it's not right for your dog, email us between day 14 and day 30 with your order number and a photo or short video, and we refund you in full. You keep the coat. Your coat also has a 12-month warranty against manufacturing faults, on top of your rights under Australian Consumer Law.

Before you buy

Questions, answered honestly.

What does it actually do?

It holds soft red light panels against your dog's back for short, calm sessions at home. It's a comfort and wellbeing product. It isn't a medical treatment and it doesn't replace your vet.

How long until I see anything?

It varies, and some owners see no change at all. We'd rather say that plainly than promise a timeline we can't stand behind.

How often should I use it?

Follow the instructions that come with your coat. Short, regular sessions are easier to fit into your day than long ones.

Do I need to shave my dog's coat?

No. For very thick double coats, parting the fur slightly where the panels sit can help them sit closer.

Can I use it on a dog with a diagnosed condition?

Talk to your vet first, particularly if your dog is on medication, is pregnant, or has any diagnosed condition, including any lumps or growths. Loovi is a comfort and wellbeing product, not a treatment for any condition.

Which size do I need?

Use the fit finder on this page. If your dog is a mix, or sits between sizes, email us their chest girth and back length and we'll tell you which to order.

What if it doesn't suit my dog?

Use it for a month. If it's not right for your dog, email us between day 14 and day 30 with your order number and a photo or short video, and we refund you in full. You keep the coat. Your coat also has a 12-month warranty against manufacturing faults, on top of your rights under Australian Consumer Law.

How long does delivery take?

Delivery usually takes 7 to 15 days anywhere in Australia. Shipping is free and tracked, and we'll email your tracking link as soon as it's available.

Is this a replacement for seeing the vet?

No, and we wouldn't want it to be. If your dog is in pain, see your vet first. If you use Loovi, use it alongside your vet's plan, never instead of it.